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Expert advice >> Using Incentives to Motivate Your Employees



Managers who believe that money is the greatest motivator only understand half of the story. In today's workplace, employees are leaving jobs that pay better for careers that make them feel better. At the same time, "balance" has become one of the most sought-after incentives for talented individuals in short supply.

To help you attract and retain the best employees for your business, make sure you implement the following strategies in your human resources operations (even if you are your company's HR department):

  • Ensure that compensation packages are internally and externally equitable through employee surveys and competitive intelligence
  • Promote from within, spotting and training talented employees with strong growth potential
  • Implement and show clear support for fair compensation policies in regards to females and designated group members
  • Align employee goals with the company's and shareholders' by setting out specific performance targets in compensation agreements
  • Incorporate financial incentives and non-monetary benefits into compensation
  • Encourage employees to demonstrate faith in their company and gain greater support by tying more of their compensation to value created for the company's shareholders and customers

Tailoring compensation packages to the personal goals of employees and the competitive environment of the industry they operate in is a powerful way to attract and motivate the best people to work for your business, and by implementing the strategies above in addition to well-defined operational goals, you can tap the true potential of your human resources.

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